Photo: SM TOWN’s SUM
Located in various suburbs of Seoul, mega shopping malls are reinventing themselves through continued innovation to keep pace with the ever-changing tastes of domestic and foreign consumers. These places are breaking away from the traditional role of shopping malls that simply meet the basic needs of shoppers; they are designed to cater to a broader array of services, such as fine dining, a wide-range of entertainment, and much more! These huge recreation-integrated shopping malls are truly a one-stop destination for all, and have been fervently welcomed by people of all ages and backgrounds.
In particular, Parnas Mall and COEX Mall of Gangnam have been seeing a dramatic rise in popularity among both domestic and international visitors through their multinational fashion brands and premium food and beverage outlets. Famille Station carries an upscale feel suited to high-end consumers and is easily accessible via public transportation.
Yeouido IFC Mall is situated in the west end of Seoul. After the recent renovation that included a variety of newly opened brands, IFC is now setting the latest mall trends through successfully launching their “total mall experience,” a concept that promotes visitors from all over the world to not just do their shopping, but also find high quality restaurants, entertainment centers, and a wide range of cultural experiences all under one roof. Last but not least, AK Mall, located in Seoul’s suburb of Suwon, has a perfect integration of first-class premium shops and large discount stores.
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